Tribeca immersive exhibition in collaboration with Mercer Labs has taken a completely different direction this year. Instead of hosting the Storyscapes competition and showcasing VR and AR experiences at Spring Studios, all curated works have been placed in Mercer Labs, an immersive art installation space. Anna Brzezinska, the curator for the Tribeca Immersive exhibition, explains that Mercer Labs features a two-story-high LED immersive chamber, a 4D immersive soundproof space, two endless rooms, and a dragon room equipped with LED holographic technology. The curated works, which cover immersive art aspects rather than solely focusing on VR and AR immersive storytelling, are divided into three days and created by six different artists. Anna discusses the decision-making process behind this shift, highlighting the unique qualities and high-quality technology of Mercer Labs. She also mentions that there are other immersive art spaces like TeamLab, Meow Wolf, The Sphere, Cosm, Super Blue Miami, Carrier de Lumiere, and Protection Mac Van Gogh which have contributed to the development of the immersive art field. The interview ends with a discussion about the format and background of this year's exhibition as well as the potential impact of these new spaces on immersive media, art, and storytelling.Tribeca Immersive is taking a new direction this year, surprising the immersive community. While the festival has previously featured VR and AR immersive storytelling experiences, this year's lineup includes completely different formats. One standout installation is called "The Dragon Teaser," a large-scale installation using over 500,000 LED neurons to create a visually stunning holographic experience. Another notable project is "Planet City VR," where architect Liam Young imagines what it would be like if everyone in the world lived in one city, using interactive visualizations of different infrastructures. The festival will also feature a circle incubator, providing support to various projects with the help of organizations like Google, Meta, and MIT Open Documentary Lab. While this new direction is exciting, the festival organizers haven't ruled out the possibility of reintroducing VR and AR experiences in the future. The festival, held in New York, is set to provide a unique platform for independent creators and push the boundaries of immersive art.