IDC, a leading IT market research and consulting company, recently released its China AR/VR market tracking report for the second quarter of 2021. The data shows that Pico continues to maintain the leading market share in the Chinese VR market, with over 50% of the standalone VR market in Q2.
Pico, founded in March 2015, is a global VR/AR brand with independent innovation and R&D manufacturing capabilities. Its VR products have consistently been the best-selling in the domestic market. The Pico G series is focused on movie-watching and light interactive scenarios, while the Neo series supports head and hand 6DoF interactions and has wide applications in gaming and commercial fields. Pico currently holds a total of 725 authorized domestic patents, 38 authorized US patents, and 18 PCT patents. In 2020, Pico won the First Prize of Beijing Science and Technology Award for Technological Invention. Its flagship product, Pico Neo 2 Eye, was also listed in Time magazine's "Top 100 Best Inventions of 2020".
In May 2021, Pico successfully launched its latest generation of 6DoF VR standalone headset, Pico Neo 3, at the Water Cube.
Since its release, Pico Neo 3 has been widely recognized by developers and players at home and abroad for its excellent product performance and high-quality team support. The Pico platform has currently launched over 150 quality 6DoF games and applications, and it is expected to reach over 200 by the end of the year. Top-level VR titles such as "SUPERHOT VR," "Synth Riders," and "CONTRACTORS" are currently only available on the Pico platform in the domestic market. In addition, Pico takes advantage of its local strength to actively localize high-quality games introduced from overseas, especially for multiplayer online games such as "CONTRACTORS," "Hyper Dash," and "Eleven Table Tennis," where Pico builds its own servers and operates localized player communities in China to ensure smooth online experiences.
Recently, Pico launched the "Pico Store Winter Promotion," which will last from November 1st to November 28th. The promotion offers various forms of discounts, including discounts on individual items, package discounts, flash sales, free items, and large P-coin returns.
According to the official message from the Pico forum, the scope of games participating in the winter promotion has expanded to include all games already available on the Pico Store, and even games newly released in November will also join the promotion. For example, the highly acclaimed "Eleven Table Tennis," which is normally priced at 990 P-coins (approximately RMB 99), can be purchased for only 346.5 P-coins (approximately RMB 34.65) during the special offer. For more discount information, please pay attention to the Pico Store.