PICO, a VR brand, has officially announced a brand upgrade with a new brand vision, brand mission, and brand logo. The upgraded brand image will carry the new vision and mission, striving to bring better life experiences to global consumers and helping them explore the unlimited possibilities of life. PICO, with its many years of layout and development in the VR field, has grown into a globally leading VR brand and the brand upgrade is necessary. PICO was established in 2015 and was merged into ByteDance in September last year. It has offices in Europe, Japan, South Korea, and other regions, actively expanding its international market. The brand upgrade includes changes in brand vision, brand mission, and logo. This marks a new stage of brand development for PICO. The company aims to continuously break through technological limits and explore unlimited possibilities in XR products, providing consumers worldwide with more advanced technology, outstanding experiences, and diverse choices.