Pico Neo 3 VR all-in-one headset was officially launched on the JD.com e-commerce platform on May 11th at 0:00. The base version is priced at 2,499 yuan, while the 128GB and 256GB pioneer versions are priced at 2,699 yuan and 2,999 yuan respectively. Pico Neo 3 focuses on providing high-quality 6DoF gaming experience and includes popular VR games such as "Contractors," "Synth Riders," and "Eleven Table Tennis." Users who purchase pioneer versions during the initial launch can participate in the "Pico Pioneer Pass 2021" program and receive four exclusive games as gifts. By consistently checking in every month, users can receive up to 10 top-level game titles. According to the official sales report, Pico Neo 3 sold over 2,000 units in just 3 minutes and surpassed the total sales of Neo 2 in the first 3 days across all channels in just 5 minutes. By May 11th, the total sales revenue on the JD.com platform had exceeded ten million yuan, setting a new record for VR product first-day sales on JD.com. This achievement demonstrates Pico's strong brand presence and competitive pricing, marking the first step towards the mass consumer VR market. The exclusive three-day launch on JD.com includes various benefits for Pico Neo 3, including discounts for existing Pico users and a "check-in for half-price" promotion. Additionally, users who purchase during the initial launch and leave reviews have a chance to receive additional benefits.