Oculus VR is working with third-party developers, independent creators, and companies like Warner Bros to create high-quality VR content that balances storytelling and interactivity. Yelena Rachitsky, the producer of Oculus Experiences, mentioned that they are primarily focused on VR projects beyond gaming, such as VR experiences related to famous movie IPs like "Coco VR" and "Blade Runner" that allow fans to enter the world of the movies through social interaction. They are exploring how VR can provide more meaning and interactivity beyond being just a promotional tool. One example of a VR project created by Oculus Story Studio is "Dear Angelica," which used the Quill toolkit, similar to Tilt Brush, to find the best storytelling approach. Oculus VR is also working on unannounced projects that bring immersive theater elements to VR, collaborating with immersive theater companies to guide the audience's experience. The goal is to bridge the gap between gaming, storytelling, and interactivity. The distribution of VR content through offline VR experiences is also seen as a potential revenue channel, similar to how movies are distributed to different platforms after production completion.